Every club needs a way to increase their membership and gain the support of their local community to be successful. One thing that is proven to work best, is a solid marketing strategy. If you are new to marketing and might even be unsure of what exactly marketing is, you probably don’t know where to start! The IJA have created a simple Marketing and Promotion Strategy Handbook for all judo clubs to utilise. It includes some helpful tips to get you started.
If you require any further help or have any enquiries, our marketing and communications administrator, Carrie, is available to help clubs as they develop their own marketing strategy. You can reach Carrie via email: Carrie.firstname.lastname@example.org